eCommerce

We 3x Gray Equestrian's organic traffic in 6 months

We guided Gray Equestrian through a successful site migration, setting them up for long-term SEO success.
The Results
Credit card mockup
+49
First Page Rankings
+24k
Monthly Impressions
+471
Monthly Clicks
+66
 Monthly Add to Baskets

Overview

Gray Equestrian is an equestrian fashion brand that has been disrupting the market since its launch in 2020. They approached us to help optimise their site and establish a strong foundation for SEO success.
6 month project
Site migration support
Improved page templates
Grey Equestrian's website on a desktop screen

The Brief

Gray Equestrian had built a strong following on social media and wanted to diversify their traffic sources by enhancing their website’s performance in search. They sought an agency to audit the site, resolve technical issues, improve content, and establish a solid foundation for SEO success.

Our Strategy

We worked on a number of projects with Gray Equestrian to ensure their site was set up for success.
We completed an SEO Discovery Audit which uncovered that the site was missing content that was critical for SEO and offering the best possible User Experience (UX).

We worked closely with Gray Equestrian's internal team to roll-out an updated website, ensuring that the site didn't lose any SEO value.
Once the site was live, we monitored performance and continued to improve the commercial page content, uploaded schema and put together an informational content strategy

In the final month of the project, we put together a robust link building strategy for the internal team to follow to help continue to strengthen SEO rankings.

The Results

By the end of our six-month partnership, the website ranked for an additional 88 keywords, leading to over 24,200 extra Google impressions and increasing monthly site visits by 471.

This resulted in an additional 66 organic customers each month clicking 'add to cart'. Alongside these short-term gains, we also worked with Gray Equestrian to enhance their SEO understanding, equipping them with the knowledge needed to sustain and build on this success in the long term.

+66 organic add to baskets per month

As a result of the increased site traffic, Gray Equestrian experienced a significant rise in product sales driven by SEO.
Key results for the SEO of Grey Equestrian