Digital PR Services | Barrington SEO

Digital PR campaigns that are leagues above the rest.

Reactive Digital PR

We'll monitor industry trends as well as what relevant publications are covering, to identify stories that we can offer expert commentary, or a unique angle on in order to build links across top-tier publications.

Micro Analysis Campaigns

Utilising third-party data we create campaigns that offer journalists value. Combined with expert quotes or case studies, these campaigns are unique, evergreen and drive impactful results.

Exclusive News Campaigns

These larger campaigns involve us creating unique data that nobody else in the market has access too. We can then use this to create exclusive stories which journalists simply have to publish.

Our approach to Digital PR

We combine years of SEO and Digital PR experience to deliver campaigns that improve SEO performance and reach relevant publications.

Bespoke discovery audits.

Most agencies rush to get started, but we take the time to deeply understand your industry and your business. We gain actionable insights into the types of publications your customers are reading, what's being covered in the news cycle and the tactics your competitors are using. This allows us to maximise success from the first campaign.

We report on link quality not quantity.

Google doesn't just look at the number of links you receive when reviewing off-page metrics, so why should your SEO agency? We have created a points-based system based on metrics such as relevancy, authority and the anchor text used. This repositions the focus onto quality link building, that contributes to SEO growth.

We have a holistic approach to link building.

Whilst Digital PR is at the heart of what we do, we're also not afraid of other link building strategies such as unlinked brand mentions, broken link building, Brand PR or Resource Link Building. This holistic approach allows us to identify key opportunities for each of our clients, elevating results.

We become trusted business partners.

We understand you’re busy juggling countless priorities, which is why we seamlessly integrate into your workflow and become an extension of your team. With comprehensive monthly performance reports and complete transparency, you’ll always have a clear view of what is going on and our impact.

Support

FAQs

Everything you need to know about our Digital PR services. If you can't find the answer to your question - feel free to get in touch.

Get in touch

How do you measure Digital PR success?

We take the time to identify the specific types of links your brand needs to boost awareness and enhance SEO performance. Our bespoke points-based system rewards links that align with these goals, ensuring a focus on high-quality, impactful links rather than a harmful 'more is better' approach. In addition to tracking points earned, our monthly reports directly connect these results to your SEO performance, giving you full visibility of our impact.

How long does it take to start receiving links?

W‍e don't like to rush into a project without having completed in-depth analysis. However, we appreciate the need for results as quickly as possible so we always aim to kick off our first campaign within the first 3-4 weeks with links coming in shortly after.

What types of campaigns are best for my business?

There is no "one size fits all" approach to Digital PR, even for brands operating in the same space which is why we always complete a bespoke discovery audit to understand exactly what your business needs.

Typically, we find that a mix of smaller tip-based pieces and larger data-heavy campaigns is the perfect mix. This is because we can get our smaller stories, whilst the team work on data collection and analysis, maximising the number of links we can build.

However, we may also recommend alternative link building approaches such as unlinked brand mentions or resource link building

What industries do you specialise in?

Digital PR isn't always the most effective way of building links in some industries. We've typically seen the best success across B2C industries such as eCommerce, Health and Wellness and Home and Property which is where the majority of our specialism lies. That doesn't mean that we don't work with businesses outside of these niches, however we'd typically use a more combined approach tying in Resource Link Building, Brand PR and Unlinked Brand Mentions.

Interesting reads

View all posts

Earn coverage in dream publications with Digital PR